In hospitality every detail counts. From the atmosphere to the service, every element plays a part in creating an experience that guests remember. Furniture is an inseparable part of that, and director’s chairs in particular: they provide comfort and at the same time shape the look of the space.
Because we follow what our clients need, we keep looking for ways to make branding part of every point of contact with the guest. Printing a logo on the backrest of a chair becomes a key element in building a recognisable identity and strengthening the brand. Here is why it matters:
1. It brings out the identity of the brand
A logo printed on the backrest draws attention straight away. Guests in your space recognise your brand immediately and associate the chair with your venue. That leaves a lasting impression and strengthens the link between your brand and the experience you offer.
2. Advertising that costs nothing
Director’s chairs often attract attention in themselves. With a logo on the backrest, every time a guest sits down the chair becomes an ambassador for your brand. That is free advertising which spreads organically, by word of mouth and through social media.
3. A professional look
A chair with a clearly visible logo looks professional and serious. It sends the message that you care about every detail, furniture included. Guests notice that and appreciate it, and it can contribute to how the quality of your venue is perceived.
4. Standing out from the competition
In the competitive world of hospitality, every way of standing out matters. A logo printed on the backrest can be the factor that sets you apart. Guests will remember your brand more easily and will be more likely to come back.
5. Matched to the identity of the space
Printing a logo on the backrest lets you adapt the chair to the interior. You can choose colours and fonts that go with the other elements of the design, creating a coherent experience for your visitors.
Every detail can make a large difference in building a recognisable brand. Printing a logo on the backrest of a chair is one way of using every opportunity to speak to your guests and strengthen their bond with your brand. Make sure that every time a guest sits down, your brand is the first thing they notice – that is a step towards lasting connections and loyalty to your venue.